ALPA is a strategic onboarding experience redesign developed to reimagine how new employees are introduced to the organization across multiple touchpoints. The project focused on creating a cohesive onboarding journey that goes beyond a single digital product, addressing structure, activities, content flow, and experience consistency. Using a human-centered and service design approach, the initiative aligned people, processes, and digital solutions to support engagement, clarity, and scalability. Digital products, including a mobile application, were designed as enablers within a broader onboarding ecosystem rather than as isolated solutions.

The project addressed key organizational onboarding challenges such as fragmented communication, information overload, lack of role clarity, and inconsistent experiences across teams. Through journey mapping, experience design principles, and UX strategy, the onboarding flow was restructured into clear phases, combining learning activities, communication moments, and digital interactions. The design process emphasized usability, accessibility, and engagement while supporting business goals such as faster adaptation, stronger employee connection, and long-term retention. By translating complex organizational needs into intuitive experiences, the project demonstrates how design can act as a strategic tool to drive alignment, efficiency, and meaningful engagement from day one.

Key steps included:
• Discovery & Context Analysis – Understanding organizational goals, onboarding challenges, and existing processes
• Stakeholder Alignment – Mapping needs across HR, leadership, and operational teams
• User Research Synthesis – Identifying employee pain points, expectations, and moments of friction during onboarding
• Personas & Experience Profiles – Defining key onboarding audiences and behavioral needs
• Journey Mapping – Structuring the end-to-end onboarding journey across phases, touchpoints, and channels
• Experience Architecture – Designing a scalable onboarding framework combining activities, content, and digital touchpoints
• UX Strategy – Translating organizational needs into clear flows, priorities, and experience principles
• UX & UI Design – Designing intuitive, accessible, and visually cohesive interfaces for digital onboarding products
• Prototyping – Building interactive prototypes to validate flows, structure, and interactions
• Design System & Components – Establishing reusable patterns to ensure consistency across onboarding experiences
• Iteration & Refinement – Improving clarity, engagement, and usability through feedback and validation
• Documentation & Handoff – Structuring guidelines and assets to support future implementation and scalability

Key Outcomes & Features:
• Holistic Onboarding Framework – A structured, end-to-end onboarding model aligned with organizational strategy
• Multi-touchpoint Experience – Integration of activities, communication moments, and digital products within a single onboarding ecosystem
• Clear Onboarding Phases – Reduced information overload through progressive and well-paced content delivery
• Digital Enablement – A mobile application designed as one of the onboarding tools, supporting learning, guidance, and engagement
• Consistency & Scalability – Standardized experience adaptable to different roles, teams, and future growth
• User-Centered & Accessible Design – Experiences designed with usability, clarity, and accessibility best practices in mind